HISTORIA

Primula Express has been founded in 1973. The founder of the company, PARIDE SARACENI, arrived in Venezuela from Italy in 1953, and began importing coffee makers from Italy, with the intent of introducing the way of drinking coffee "Italian Style" to the Venezuelan market.
What, at the beginning, was almost an experiment, became a reality; to start a factory of coffee makers with the idea of selling a product, totally MADE IN VENEZUELA, of export quality.



PRIMULA EXPRESS, C.A.
Architectural design by Walter Saraceni

The years passed and as the factory capacity grew, the company was able to realize its export goals. Customers readily accepted the fine quality of our products and export began to the United States, Canada, Puerto Rico, Santo Domingo, France, Spain - and even Italy.
What began as a dream became a reality: a coffee maker, whose origin was Italian, now being made in Venezuela and exported back to Italy. Primula is proud to represent Venezuela with a product of very high quality and a continuous commitment to totally satisfy our customers.
 
MANY THANKS FOR CHOOSING
"PRIMULA"
COFFEE MAKERS
Primula Express is a modern factory of coffee makers located in Valencia (Venezuela), Zona Industrial Municipal Norte, Avenida Este Oeste 4, Calle 88 - Parcela 128 – N. 64/435
 

PARIDE SARACENI GENERAL MANAGER
paridesaraceni@cantv.net
Phone +58 212 753 12 73 Fax +58 212 753 82 05


Primula C.A. Apdo. de correo 51761 Caracas Venezuela
Telfs. (58-212) 751.14.31 753.12.73 Fax: 753.82.05
Export Dept. (58-212) 753.48.28 E-mail:
primula@cantv.net

www.primula.com.ve